A good night’s sleep starts with the right bed — and great campaign performance starts with the right strategy. When the bedroom brand Puffy sought to reach new customers and increase sales, they partnered with Microsoft Advertising to leverage a suite of innovative solutions, and InMobi Advertising to implement a dual strategy: branded and non-branded campaigns. Non-branded efforts tapped into Audience Ads, enhanced CPC, Search and Shopping ads to attract high-quality, in-market shoppers, resulting in: 📈 137.67% increase in click volume 📈 28.70% boost in CTR Branded campaigns used Target RoAS and device-specific optimizations to reduce costs, leading to: 📈 79.26% increase in RoAS 📉 40.75% decrease in CPA Read the full story at the link in the comments. 👇
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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Tired of endlessly scrolling through a website to find what you’re looking for? Imagine interacting directly with a brand’s own AI-powered assistant to quickly identify the right product to buy, information to explore or even upcoming promotions — so you can find what you need faster. Microsoft Advertising's Brand agents act like digital brand experts, delivering real-time answers and enhancing customer engagement. And, in the future, we envision a world where Brand agents will be able to interact with each other, and Microsoft Copilot could invoke specific agents based on the needs of each user. Piloting soon with select advertisers. Click the link in the comment below to learn more.
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Microsoft Advertising reposted this
Video games offer an immersive and engaging environment for brands and consumers, Jonathan Stringfield, PhD, vice president of global revenue and business planning at Microsoft Advertising, says in this interview to kick off our new Leadership Series: 𝘎𝘢𝘮𝘦 𝘊𝘩𝘢𝘯𝘨𝘦𝘳𝘴: 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘈𝘨𝘦 𝘰𝘧 𝘎𝘢𝘮𝘪𝘯𝘨. This video and more to come https://lnkd.in/ebkGcbvU
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Meet your new monetization sidekick: Microsoft Copilot is now in Microsoft Monetize! AI has already transformed how we work — now it’s changing how publishers operate too. With Copilot built into Microsoft Monetize, publishers can get instant help with platform workflows, best practices and documentation — all without submitting a support ticket or losing time to manual research. But that’s just one part of the latest Microsoft Monetize update. We’ve also introduced: ✅ A redesigned homepage with centralized monetization insights ✅ Performance highlights that deliver your key revenue trends upfront ➕ And more! Explore how Microsoft Monetize is making publisher productivity easier and smarter with every click at the link in the comments. ⬇️
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A proud moment for the Microsoft Advertising APAC team. 👏 We are thrilled to share that our very own Nicole Prior, Head of Media & Adtech Solutions APAC, has been appointed as the Chair of IAB Australia's Executive Technology Council (ETC) and will also become the ETC representative on the IAB Australia board. Nicole brings nearly three decades of experience within the industry, and a deep commitment to driving collaboration and supporting the growth of people within it. As Nicole steps into this new leadership role, she shared: “I’m honored to be appointed as the Chair of IAB Australia’s Executive Technology Council and look forward to working collaboratively with all members of the ETC on strategic initiatives to support the industry, and the many talented people that work within it.” Congratulations, Nicole! Learn more about her new role by clicking the link in the comments.
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How can your brand achieve stronger ROI? By optimizing time and resources with generative AI. 💡 Tools like Copilot are reshaping campaigns with smarter asset recommendations, seamless ad generation and hyper-personalized messaging. The results? 📈 Brands using Microsoft Copilot saw 1.7x higher CTRs with Performance Max campaigns compared to traditional search. Explore 5 actionable takeaways on how AI can unlock a higher ROI for your brand by reading our blog, and watch our on-demand webinar to see these tools in action. Click the link in the comments to dive in.
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What happens when you combine real-time pollen data, postcode precision and smart supply shaping? You get an allergy campaign that clears the air. Hearts & Science Australia and Telfast teamed up with Microsoft Advertising to deliver hyper-relevant ads during peak allergy moments — while also optimizing budget and navigating the decline of cookie-based tracking. With Microsoft’s Curate API services and pollen data, Telfast: 📊 Reduced campaign complexity from 250 to 14 line items 💡 Minimized media waste 🎯 Served more impactful campaigns to high-pollen areas Read the full case study here: https://lnkd.in/ge2SCPJf
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We’re delighted to announce Lucy Daramola💡, Microsoft Advertising's Client partner lead in the UK, has won Advertising Week Europe’s Future is Female Award for 2025! 🎉 The Future is Female Advertising Week Europe 2025 shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. This year’s winners included innovators who have led impactful cultural initiatives, championed inclusivity in the workplace and built platforms that inspire and empower communities. Congratulations to Lucy on winning this prestigious award. We’re proud to celebrate her contributions and showcase the transformative power of leadership in advertising.
🎉 Announcing the visionaries shaping marketing, media & culture! Meet this year’s Future is Female winners. https://bit.ly/4hZoS63 • Bita Jedo, Global Celebrity & Influencer Lead, Bumble • Deborah Armstrong, Senior Vice President, Disney Advertising EMEA & Country Manager UK & Ireland, The Walt Disney Company • Deshnie Govender, Global Marketing Manager, TikTok Founder, Hyper & Happening • Dinah Williams, Founder & CEO, Avenir Network • Louise Watson, Associate Director, Propeller, Co-Founder, Empower Community • Lucy Damarola, UK/EMEA Group Account Director, @Microsoft • Nazia Du Bois, Founder & CEO, RICEBOWL • Olivia Hanlon, Founder & CEO, Girls in Marketing • Sangeetha Mahadevan, Managing Partner, OMG UNITE, Omnicom Media GroupGroup • Yaroslava Gres, Co-Founder, Gres Todorchuk & Ukraine WOW
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New Microsoft Copilot features have landed! You've got to see this. ⬇️ From remembering key details about your life to helping you research, shop smarter, and even take action, these new updates make Copilot better than ever. Check it out, and let us know what you think! What’s your favorite way to use Copilot?
Missed the event livestream? Here’s a breakdown of Copilot’s new features ⬇️
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Microsoft Advertising reposted this
This Friday, 4/4, we celebrate 50 years of innovation at Microsoft and usher in the next 50. Join us as Microsoft AI CEO Mustafa Suleyman shares the vision for Copilot, gives a sneak peek at groundbreaking new features, and much more! Watch our event LIVE at 9:30 am PST on 4/4 here: https://msft.it/6046qSA8G
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