- Microsoft showcases key industry innovation cases at AI Tour in Seoul, accelerating AI transformation in Korea
- New agents bring the power of deep reasoning to Microsoft 365 Copilot, making global debut in Korea
- Spotlight on customer innovations cases from KT Corporation, LG Electronics, Seegene, GS Retail, Amorepacific, Hanwha QCells, and Galaxy Corporation
- Microsoft empowers individuals, organizations, and governments worldwide to trust and responsibly utilize AI through Responsible AI principles
Seoul – 26 March 2025 – Microsoft highlights key AI innovation cases driving the growth of future industries, taking a significant step toward accelerating AI transformation in Korea.
The showcase was made at Microsoft AI Tour in Seoul, held at the aT Center in Yangjae, Seoul. The event brought together IT industry leaders, experts, and partners to explore responsible AI development and deployment, sharing insights on strategies for adopting trustworthy AI.
At the event, Microsoft unveiled two new deep reasoning agents in Microsoft 365 Copilot, the first-ever global debut, taking place in Korea. Deep reasoning enables AI to analyze complex data located across work and web, integrate diverse contexts, and support advanced problem-solving.
Researcher combines OpenAI’s o3 deep research model with Copilot’s advanced orchestration and deep search capabilities, performing complex analyses like new market strategy and customer review for a quarterly meeting. Analyst is powered by a state-of-the-art reasoning model to perform chain-of-thought reasoning by examining dispersed data to identify trends and generate key business insights, for instance, forecasting demand for a new product, uncovering customer purchasing patterns, or identifying trends in financial data.
These newly introduced AI agents will start rolling out to customers with a Microsoft 365 Copilot license in April as “Frontier program” – a new program that gives customers early access to new Copilot innovations while they are still in development.
Microsoft Chairman and CEO Satya Nadella, who visited Korea for the event, engaged with business leaders to discuss the future of AI and its applications across industries. He reaffirmed Microsoft’s commitment to fostering innovation and growth in Korea by expanding technological collaboration and support.
“AI is rapidly transforming work and life in Korea,” said Satya Nadella, Chairman and CEO, Microsoft. “It was fantastic to witness firsthand today how Korean industries—from consumer goods and energy to retail and telecommunications—are embracing AI to unlock new growth and opportunity.”
Willy Cho, CEO of Microsoft Korea, stated, “Korea’s industrial competitiveness and creativity are key drivers in securing a leadership position within the AI-driven global business ecosystem. The real-world case studies presented today illustrate the transformative impact of AI across industries.” He added, “Microsoft will continue to expand partnerships with domestic enterprises and institutions, helping them harness AI to create new business opportunities and foster growth.”
During the keynote session, business leaders from Microsoft’s key customers and partners shared their AI strategies and industry insights, illuminating the transformative impact of AI solutions.
KT Corporation announces execution plans for strategic partnership, accelerating AI and cloud innovation in Korea
Building on strategic partnership with Microsoft established last year, KT Corporation outlined its collaborative efforts, and detailed execution plans for AI and cloud innovation. The company showcased the organization-wide adoption of Microsoft 365 Copilot and the establishment of a Center of Excellence (CoE) to enhance AI-driven workplace systems.
KT revealed the ongoing development of a Secure Public Cloud based on Microsoft Cloud for Sovereignty, aiming to expand AI and cloud adoption in regulated industries such as public services and finance. Additionally, plans were introduced to launch a large language model (LLM) optimized for the Korean language and culture later this year, integrating it into KT’s customer service to deliver next-generation AI experiences.
A nationwide AI skilling initiative was announced, planning to establish AI training centers that will cater to university students, professionals, and the public—ensuring that AI literacy and skills are accessible to all. KT is also committed to advance its efforts in reducing greenhouse gas emissions through a management platform powered by AI and cloud technologies.
Jung Woo-Jin, Head of Strategy&Business Consulting Group, EVP(Executive Vice President) at KT Corporation, highlighted, “Our strategic partnership with Microsoft marks a pivotal moment for AI transformation in Korea. By deepening our collaboration, we aim to advance AI competitiveness across industries while ensuring that AI adoption in regulated sectors—such as public services and finance—is both scalable and secure, driving AI innovation across the domestic market.”
LG Electronics unveils AI home robot Q9, while Seegene enhances automated diagnostic systems using AI
LG Electronics showcased the ‘Q9’, presenting a new smart space platform that enables a safer and more convenient living environment. By integrating GPT with Azure OpenAI Service and utilizing speech synthesis technology, the Q9 delivers an intelligent empathetic conversation service. Meanwhile, Seegene presented its AI-powered Seegene Digitalized Development System (SGDDS), which dramatically accelerates research and innovation in the molecular diagnostics industry, setting a new standard for next-generation research methodologies.
Jung Ki-Hyun, Vice President of LG Electronics stated, “The AI home is evolving beyond simple appliance control into a space powered by Affectionate Intelligence, enabling real-time interaction with users and offering personalized lifestyle recommendations.” He added, “By integrating Microsoft’s AI technology with ‘FURON,’ which learns and communicates based on daily living patterns, the Q9 will enable more natural interactions. It will play a crucial role in completing our ‘Multi-AI Home Hub’ strategy by seamlessly connecting not only home appliances but all customer-centric elements.”
Dr. Chun Jong-Yoon, Founder & CEO of Seegene remarked, “Through collaboration with Microsoft, we have been able to further refine the automation system for molecular diagnostic reagent development, accelerating the global expansion of Seegene’s technology-sharing initiative.” He added, “Incorporating data-driven precision diagnostics and AI technology with Seegene’s unique syndromic quantitative PCR technology, we aim to create a world free from diseases.”
GS Retail and Amorepacific elevate AI-driven customer personalization in retail and beauty
GS Retail shared its experience using Microsoft 365 Copilot to boost sales and operational efficiency, spotlighting AI’s transformative potential in retail and logistics. Amorepacific introduced an Azure OpenAI Service-powered AI Beauty Counselor, which delivers personalized skin analysis and beauty consultations, heralding a new era of AI-driven beauty innovation.
Jung Hyang-Sun, Head of DX CoE at GS Retail, emphasized, “We expect that leveraging Copilot will facilitate data-driven decision-making, foster creative idea generation, and ultimately enhance organization-wide productivity and competitiveness.”
Noh Chi-Kook, AI Solutions Team leader of Amorepacific, noted, “As consumer preferences and styles in the beauty market become increasingly diverse and segmented, AI-driven solutions are emerging as the key to transforming customer experiences.” He further stated, “Through the Amore AI Beauty Counselor, which leverages Microsoft Azure OpenAI Service’s powerful language and data analysis capabilities, Amorepacific aims to provide personalized consultations and tailored beauty routines across various beauty domains—including skincare, makeup, haircare, and healthcare—both online and offline. Our goal is to deliver an innovative and differentiated experience throughout the customer’s beauty journey.”
Hanwha QCells presents energy strategies with AI solutions… Galaxy Corporation drives innovation in creative content.
Hanwha QCells unveiled how they leverage Azure OpenAI Service and IoT to enhance solar energy management, presenting AI-driven strategies for tackling global energy transition challenges. Meanwhile, Galaxy Corporation has introduced the innovative AI solution ‘Sora’, powered by Azure OpenAI Service, bringing to life a future where technology and content converge to create new experiences in the entertainment industry.
Kim Tae-Hong, CPO of Hanwha QCells, said, “The world is now at a major turning point in the energy paradigm shift. As climate change and resource depletion become a reality, AI-driven energy management technology will be the key not only to improving efficiency but also to developing sustainable energy solutions.” He continued, “With Microsoft, we will integrate AI and IoT technologies to optimize energy usage, driving both eco-friendly innovation and new business opportunities.”
Choi Yong-Ho, CHO of Galaxy Corporation commented, “When AI is combined with the creativity of artists like G-Dragon, it will not only lead to the creation of unprecedented new content but also have a positive impact on the future of humanity.” He also presented the future direction and values as an AI entertainment tech company, where AI and entertainment tech will converge.
The foundation of these AI-driven innovations is built on Microsoft’s Responsible AI principles. Microsoft supports the use of AI in a responsible and trustworthy manner based on principles including fairness, reliability & safety, privacy & security, inclusiveness, transparency, and accountability. Furthermore, Microsoft views responsible AI as an ongoing process of collaboration and effort with partners and customers, aiming to enable more individuals, organizations, and governments to trust and responsibly leverage AI.
In addition, Microsoft is driving the AI Skills Initiative globally to expand opportunities for AI talent development and education. In Korea, Microsoft collaborates with public institutions and education offices to support AI learning for civil servants, teachers, students, and citizens. The initiative includes online courses to strengthen AI capabilities within the public sector and programs for local governments. Moreover, in primary and secondary schools, Microsoft is fostering learning environments through instructor training and the distribution of AI education toolkits. The company also provides basic AI skilling for digitally underserved communities and AI programs for small and medium-sized enterprises, helping more people access AI skilling opportunities.
As part of these efforts, Microsoft will host the Microsoft AI Skills Fest on April 8, aiming to set a Guinness World Record for the largest number of participants in an online AI learning session within 24 hours. Spanning a total of 50 days, the event will offer tailored learning experiences for IT professionals, business practitioners, and AI enthusiasts. The initiative is designed to expand AI education, strengthen individual and corporate capabilities, and drive broader AI adoption.
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About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
