title	description	ms.date	ms.topic	keywords	ms.localizationpriority
Attract customers and promote your apps	Learn about features in Partner Center like ad campaigns, promo codes, and sale pricing that help you promote your apps and attract customers.	10/30/2022	article	windows 10, uwp	medium

Attract customers and promote your apps

Once your app is in the Microsoft Store, it's time to get it in front of as many customers as possible. Partner Center offers many features that help you promote your products and grow your customer base, including ad campaigns, promo codes, sale pricing, and more.

App promotion campaigns

:::row::: :::column::: :::column-end::: :::column span="2"::: Paid campaigns

These campaigns will run ads in any other app that matches your app’s device and category. You can also choose a universal campaign, where the ads will also appear within MSN.com, Outlook.com, Skype, and other Microsoft premium properties.

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:::row::: :::column::: :::column-end::: :::column span="2"::: Free house campaigns

These campaigns will run ads only in your other apps, free of charge.

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Free community campaigns

These campaigns will run ads in apps published by other developers who also participate in community ad campaigns, free of charge.

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Learn more about app promotion campaigns

Create an ad campaign in the dashboard

Create an ad campaign using our REST API

Review campaign performance data in the dashboard

Get campaign performance data using our REST API

Promotion analytics

Acquisitions report

Get analytics data using our REST API

Other ways to promote your app

Promotional codes

Microsoft store badges

Custom promotion campaigns

Microsoft Store marketing guidelines for apps

Link to your app

Make your app easier to promote