Manufacturing scenario: Generate new product ideas
With AI product teams can get assistance with research, ideation, and collaboration to quickly generate innovative solutions.
Available with: Microsoft 365 Copilot Chat Scenario level:
KPIs impacted
Time to market
Customer satisfaction
Value benefit
Revenue growth
Using Copilot to generate new product ideas
1. Customer insights
Use Copilot to analyze customer feedback. Perform sentiment analysis such as identifying common pain points and feature requests to understand what features or products customers are looking for.
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Benefit: Gain a deeper understanding of customer needs and preferences, enabling more targeted and effective product development.
2. Market Research
Summarize recent market trends, competitor products, and consumer preferences from external sources.
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Benefit: Stay ahead of the competition by leveraging up-to-date market intelligence, ensuring your products meet current consumer demands and industry standards.
3. Product ideas
Ask Coplot for initial new product ideas based on industry trends and market needs or suggest enhancements to raw ideas.
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Benefit: Accelerate innovation by generating a diverse range of ideas, reducing time-to-market for new products and enhancing your competitive edge.
4. Collaborative ideation
Ask Copilot to summarize the conversations about the new product ideas that have happened in chat and email.
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Benefit: Collect ideas from across various conversations to ensure all ideas are captured and evaluated efficiently.
5. Analyze product catalog
Use an agent to query the current product catalog to see if ideas have already been tried or implemented in other areas.
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Benefit: Save time by checking new ideas against current products and past development efforts to avoid duplicating prior efforts.
6. Documentation
Ask Copilot to draft a proposal based on the current set of ideas and related research.
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Benefit: Quickly create a first draft and then have Copilot help with updates to provide greater clarity.
1Access Microsoft 365 Copilot Chat at m365copilot.com or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web".
2Access Microsoft 365 Copilot Chat at mm365copilot.com, the Microsoft 365 Copilot Chat mobile app or the Microsoft 365 Copilot Chat app in Microsoft Teams, and set toggle to “Work”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
